10 Excuses That Get In The Way of Recruiting Success on Google for Jobs
If there was ever a time to acknowledge that Google is the first page of your career site, that time is definitely now.
73% of job seekers start their job search on Google, according to CareerBuilder (and that statistic was taken before Google for Jobs hit the internet).
Now that Google for Jobs is here, the information that job seekers find on Google isn’t the same as it used to be – and that could be a really good thing or really bad thing depending on what your company has done about it.
You don’t have to take just our word for it either.
Here’s what some other HR leaders are saying about Google for Jobs:
- Josh Bersin, HR thought-leader and founder of Bersin by Deloitte says it has the potential to disrupt the $200 billion recruiting industry
- Tess Taylor, Founder of HR Knows and contributor to HR Dive calls it a “game-changer for recruitment” and likens Google for Jobs’ potential impact on online recruiting as turning “job boards into ghost towns”
- OnRec, The Online Recruitment Resource, says “the future doesn’t look good for any companies in the job market that try to ignore or, indeed, compete with Google’s onward march“.
While we’d love to take a minute to tell you all of the nitty gritty details about what Google for Jobs is, we actually already did that [get our free Google for Jobs guide here].
Instead, what we’re going to do is tackle all of the (lame) excuses most HR’s have for not being successful on Google for Jobs. Because excuses are really where the problems lie. We all already know that Google is a big deal… yet so many in the recruiting space are still just sitting on their hands about Google for Jobs – the single biggest development in online recruiting that any of us has ever seen.
Read on and see if any of these 10 common excuse statements are relatable to you, and learn how to get over them:
10 Excuses That Get In The Way of Recruiting Success on Google for Jobs:
1. “I don’t know where to start”
Honestly, this is such a common excuse people hold onto for lots of ‘big’ things in life – let alone something that’s relatively new and unfamiliar to some in the HR space as Google for Jobs is.
But don’t worry. There’s a simple way to get over this particular excuse of not knowing where to start: read up on a few articles or guides that walk you through what Google for Jobs at the basic level. We’ve actually made one of our own that has helped a ton of people, which you can download here.
You can worry ‘HOW’ to respond to it later. For now, at least start with getting to know ‘WHAT’ Google for Jobs is in the first place so that it’s not such a big mystery.
2. “This all seems too complicated”
The temptation to just throw your hands up and say “this all seems to complicated so I’m not going to do anything about it” is understandable. It happens to all of us, especially when whatever that new and complicated thing is starts impacting what we’re used to.
But when it comes to Google for Jobs, just because it seems complicated doesn’t mean you should ignore it (this goes for all of the new developments HRTech in general, too). To the contrary – ignoring Google for Jobs will only make life more complicated when your competition takes better advantage of it.
The good news is you don’t have to make a whole lot of changes all at once. One step at a time is the name of the game and the most important thing is to start with is caring more about your overall online presence and employer brand.
3. “I don’t have time to deal with something new”
And here’s the “I got no time for that” excuse. Fair enough. Getting used to something new is often hard on its own…and it’s even harder when you’re focused on many other things.
If you know Google for Jobs is important for recruiting (and you should know that) but can’t get over the hurdle of it being time-consuming, your best bet is to break it down into smaller, more achievable steps. Even doing these three things will get you ahead of most of your competition:
- Read through this guide on Google for Jobs
- Schedule a quick meeting with members of your team that care about hiring, talent acquisition or employer branding, to get everyone on the same page about Google for Jobs
- Decide what your priorities are and assign action items to the right team members (you could even use the action items we included in the guide)
4. “I’m not good with technology”
We get it, HR and hiring is all about people…so why is there so much emphasis on technology these days? Because it’s the future, that’s why.
The good news is that you don’t have to figure it all out on your own. Don’t be afraid to reach out to an expert to help you take better take advantage of your presence on Google for Jobs (that includes us, your friends at kununu).
5. “I already spend so much on job listings, isn’t that what it is?”
Google for Jobs actually helps you save money on your job listing costs. As we talk about at length in our guide, Google for Jobs will show each unique job posting only once, which means paying for job ads on multiple job boards doesn’t give you the same benefit as it used to. It’s time to re-evaluate where you’re spending on job ads.
6. “How do I know people even use Google for Jobs to find my jobs?”
You can rest assured that Google for Jobs affects your online recruiting efforts, whether you like it or not. In fact, there is an average of 1.8 million monthly searches on Google that contain the word “jobs” (Google Keyword Planner).
And if you want to see how many people are finding your company through Google for Jobs, and also how many Google searches show your site in general, check out this page and this article which helps you leverage Google Search Console – another one of Google’s free services.
7. “I’m not sure who in my company should handle our Google for Jobs presence”
You can stop wondering about this now because here’s the solution: the best people (or department) in your company to handle your Google for Jobs presence are the ones that are most impacted by it – talent acquisition and/or employer branding.
And if you don’t have a person or team in those exact roles or positions, the next best would be whoever handles your job listings in your organization.
8. “My jobs don’t show up on Google for Jobs”
If you don’t see your jobs on Google for Jobs, do one of these two things:
- List your jobs on a job board that partners with Google (i.e. Monster, Linkedin, CareerBuilder, ZipRecruiter) or,
- Follow Google’s guidelines for job listings on your own website to make sure they appear on Google for Jobs (or get help from a pro to help you out with that).
9. “My jobs don’t stand out on Google for Jobs”
Google gives priority to content that is valuable and highly relevant to the person searching for it so to make your job listings stand out (especially against your competition’s), add more of what job seekers want to see such as:
- More interesting descriptions
- Common keywords that job seekers would likely use when searching
- Recent reviews from employees
- Additional details like employment type, base salary, exact location and more
10. “I don’t like what shows up with my jobs”
Sometimes, content shows up under or near your Google for Jobs job listings that you wish was more accurate or just different than it currently is – whether that means the listings themselves, the relevant links that show up underneath it or the star ratings featured with the post.
Instead of saying “I don’t like it” and just leaving it the way it is – do something to fix it. You can start by figuring out who the original source of the information is (either a job board, your own career site, Google or one of the four main review platforms) and reach out to them.