10 Facts & Statistics on How Employer Branding Impacts The Job Search [INFOGRAPHIC]

September 28, 2017

Employer branding is a hot topic nowadays, especially for growing companies who either have big hiring needs or have big hiring challenges. But probably the toughest part about employer branding for anyone to fully wrap their heads around (and the concept of branding in general, actually) is that it’s so hard to definitively measure.

For instance, how do you measure a company’s brand, image or reputation?

While we can’t give you a perfect equation to calculate that for you, what we do have are some extremely useful facts and statistics that show the very real connection between the job search and employer branding. We also created the handy infographic below so that you can save it, share it and easily refer to it later.

And here are 10 facts and statistics that show how employer branding impacts the job search:

  1. Job seekers care about your employer brand. 3 out of 4 job seekers consider an employer’s brand before applying for a job. [LinkedIn Employer Brand Statistics]
  2. 75% of professionals research a company online before considering a job opportunity [LinkedIn Employer Brand Statistics]
  3. Employer branding is a growing priority among recruiters. 56% of recruiters say employer branding is a top priority when reaching job seekers. [LinkedIn Talent Brand Data]
  4. Strengthening your employer brand can save you money. Employers with strong employment brands see a 43% decrease in cost per hire. [LinkedIn Talent Brand Data]
  5. Having a weak brand can hurt if you aren’t doing it well. 73% of job seekers perceived negative remarks on employer review sites as most damaging to employer brand. [Career Arc Employer Branding Stats]
  6. Reviews matter a lot to job seekers. In fact, according to a recent study on worker-related word of mouth on the internet, employer review websites are the preferred channel to express this type of information. [Melián-González, S. & Bulchand-Gidumal, J. – Worker word of mouth on the internet. International Journal of Manpower, vol. 37 (4): 709 – 723)]
  7. Job seekers want to see the good and the bad. 68% of consumers trust reviews more when they see both good and bad reviews. [Revoo Insight Research]
  8. 95% suspect censorship or faked reviews when they don’t see bad scores. [Revoo Insight Research]
  9. More company reviews = more credibility: A potential job seekers is more likely to trust a company’s average employee as a credible source over other sources (for things like benefits, working conditions, employee programs and business practices). [2014 Edelman Trust Barometer]
  10. An employee’s credibility ranking is nearly 10% higher than a company’s CEO’s. [2014 Edelman Trust Barometer]


employer branding impacts job search infographic

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Linda Le Phan
Senior Content Marketing Manager at kununu.

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