Google for Jobs: 6 Quick Facts Every Employer Should Know About It
As of June 2017, Google has launched a new feature to its world famous search engine – a job search function called Google for Jobs. As the known authority in online search, Google is “taking the bull by the horns” in the job search space with this move, so to speak, and using its intelligent technology to impact the way people look for jobs online. In doing so, Google is also transforming how companies hire, as well.
Why is that? Because with Google for Jobs, employers hoping to reach more of the right job candidates more effectively now have a greater opportunity than ever before to do exactly that. The first thing to do though, if you haven’t yet, is to understand key facts about the platform. Only then can you take full advantage of Google for Jobs as a new powerful tool for recruiting top talent.
This is what it looks like in search results:
And this is what it looks like when you click into it:
And now, here are 6 quick facts every employer (and recruiter) should know about it:
#1- 73% of all job searches start on Google.
According to CareerBuilder, 73% of all job searches start on Google, which means the new Google for Jobs feature doesn’t have to build a following before it changes your results.
#2 – Your jobs board ads automatically get posted to Google to reach active job seekers.
There’s no need to add Google for Jobs to the list of places you typically post your job ads. As a matter of fact, Google uses job ads from well-known platforms such as Monster and Linkedin to produce the results job seekers are looking for. All you have to do is post to your favorite platforms and wait for results.
Tip: to find out what works best, perform a Google search on each of your current open positions to see if 1) Google for Jobs can locate your posting and 2) where it lands on the list.
#3 – It works with, not against, your current job boards and platforms.
Google for Jobs does not provide new competition to your current job boards, as each applicant is directed to the relevant posting when they follow the link to your open position. If you posted your job on Linkedin and the applicant found your Linkedin posting through Google for Jobs, they’ll be directed back to Linkedin for instructions to apply.
One important thing to note is that if you post on more than one job board, only one will be selected and displayed by Google, so posting on multiple boards may not produce a high ROI.
#4 – Google for Jobs will even pull jobs from your Careers page if it’s optimized appropriately.
This means your open position can make the Google for Jobs list without even advertising with a job board, so long as your team (or a professional you’ve enlisted the help of) has a solid understanding of SEO principles and how to markup your job listings appropriately for Google.
#5 – Google for Jobs makes your company’s reputation even more visible.
Naturally, Google for Jobs’ main focus is job listings, but alongside every job listing Google offers up all of the relevant information it can find about the company who posted the job listing. This includes the company’s website, relevant links from around the web and company reviews from every platform that has even 1 review on the company.
This means that now is as great a time as ever to audit your company’s digital presence and employer brand.
If you want a free Online Reputation Report to help you better understand your company’s current employer brand reputation, [request one here].
#6 – It’s free and it can expand your search to thousands more candidates.
You don’t have to lift a finger to use Google for Jobs – in fact, there’s a very good chance you’re on it already. You won’t receive an invoice or agree to pay-per-click advertising for your open positions. Google for Jobs now ensures that when you post to a single jobs platform, any candidate who performs a search for a similar position in the area will find your ad. As job seekers begin to discover Google for Jobs, you can expect to reach thousands more candidates with each position you post. Prior to this feature, a posting on Monster reached candidates on Monster. Now, that same Monster job listing can reach so many more candidates whether they’ve used that platform or not.
In summary, Google for Jobs is Google’s first big step into the recruiting space (and certainly not the last!). It’s also the first platform designed to connect job-seekers and employers at no additional cost to either party.
Now that you know the key facts about Google for Jobs, it’s up to you to decide how you want to take advantage of it – either by doing nothing or by taking a closer look at what impression you’re giving to job seekers on this new platform.
- No separate job ad or job posting is required to appear on Google for Jobs
- Google for Jobs only displays one job listing per position
- Google redirects applicants to the original posting to streamline your incoming applications
- Chances are your job listings are already visible on Google for Jobs, along with lots of other revealing information about your company