For those who are familiar with the general concept of company branding, employer branding sounds pretty straightforward. All you have to do is show that you’re a good employer by creating well-written job descriptions, having a thoughtfully designed career page, and demonstrating a positive company image to the world in as many ways as possible.
Employers often look to stats — salary, benefits packages, retention rates — when determining their marketability as a desirable place to work. While it’s important to know the numbers, some aspects of your employer brand cannot be expressed quantitatively. Equally important is having a strong narrative about your brand and what it means to work